Crisis Communications and Mobile Commerce Strategies for Oriental Trading Companies
If you haven’t already, I highly recommend you read this article. You’ll learn how to develop an aggressive crisis communications plan. It also gives you tips for developing a new product line, mobile commerce site, and reputation management plan. If you haven’t yet implemented any of these strategies, you might want to start by assessing the strengths and weaknesses of your current strategy. It will make it easier to determine how to proceed in the future.
You can now browse through hundreds of catalogs from Oriental trading companies with the free App from Catalog Spree. There are two main viewing options: “cover flow” and “grid view.” Each catalog will automatically load onto your iPad. You can flip through the pages much like a traditional iBook, using the bottom of the screen to navigate between pages. To view more than one catalog at a time, just swipe to scroll through them.
If you’re looking for unique items for your home or office, then you’ll probably want to look into Oriental Trading’s online catalogs. They feature a variety of products from a variety of different categories. For example, you can find furniture, home decor, and party supplies in one convenient online store. And with three new digital catalogs coming out each month, you’ll never run out of unique items to decorate your home or office.
New mobile commerce site
Oriental Trading Company, one of the largest direct merchants of arts and crafts, party and giftware, and school supplies, has announced the launch of its new mobile commerce site. It worked with mobile platform company Usablenet to develop the site and aims to offer mobile shoppers convenience and value. The site will also feature a mobile-optimized design, providing easy navigation and the ability to browse the entire brand’s inventory. Users will be able to make purchases from anywhere, at any time, with their mobile devices.
With over 50,000 products, Oriental Trading is seeking brands, authorized resellers, and other vendors to sell their curated products on the site. It seeks products with competitive pricing and high-quality designs. After sifting through these sellers, Oriental Trading will work with each seller to determine what products they wish to offer on the site. It will also work with the Mirakl platform to create an appealing catalog of products for its mobile commerce site.
The new mobile commerce site is the latest in an ongoing effort to make the online shopping experience better for customers. It combines shopping with social media and provides easy mobile commerce for Oriental Trading’s customers. In addition to mobile commerce, the company has expanded into the arts and crafts industry. Oriental Trading recently acquired Morris Costumes, an industry leader for more than 50 years. The Omaha-based company is committed to providing the best customer service and selection. It is ranked as one of the top twenty Internet retailers by Foresee.
The new site is launching in the Omaha-based market. It is a mobile version of the company’s desktop site. Users can purchase products online or in-store. Users can also view product reviews, order products, and even place an order. The company will also continue to develop and improve its online shopping experience, as well as expand its storefront. The new site will allow consumers to browse its entire inventory on the go.
Reputation management plan
The lead crisis in toys created public scrutiny of consumer products produced in China. The Oriental Trading Company had long been a trusted institution in the gift and toy industry, with a proven record of product safety and customer service. The company turned to The Herald Group to create a crisis communication plan to address the issues that arose. The results were impressive. The team implemented a crisis communications program and proactively engaged the media to create awareness about the company’s commitment to safety.
As a direct marketer, Oriental Trading Company offers a wide range of products and services under five brands. Its flagship brand, Oriental Trading, has been a market leader in novelties for a long time, but it suffers from low name recognition. To overcome this challenge, the company should revitalize its social media presence, add a blog to all its websites, and recommit to participating in community events.
New product line
The leading online retailer of toys, arts and crafts, and party supplies, the Oriental Trading Company, has just introduced a new line of apparel, the CustomFun365 line. The new line was developed with the help of web-to-print software, InkSoft’s Design Studio. Hundreds of thousands of apparel decorators already use the software. The custom-printed apparel line is available for both children and adults.
The company aims to improve the mobile shopping experience for smartphone users by introducing a new mobile website. The mobile site provides quick navigation and allows users to browse and make purchases across the entire inventory of the brand. The company also offers a mobile-friendly version of its existing website. In this way, consumers will be able to find what they are looking for and enjoy their shopping experience without ever leaving their homes. The new mobile site also has more convenient navigation features and a mobile-optimized layout.
The 750,000 square foot distribution center of the Oriental Trading Company was recently upgraded. The BEUMER sorter feeds over 600 pack-out stations, supporting the increased product line. The system allows Oriental Trading to utilize space efficiently, allowing the company to operate more stations in the same footprint. Using a BEUMER sortation system allows the company to increase its packing density and reduce the number of trips to pick locations. It can also support a wider range of products.
The company will donate party supplies to The Birthday Party Project for birthday parties in Omaha. The company has worked with TBPP to include festive party themes. The company will also donate birthday party supplies and decorations to TBPP parties. Oriental Trading Company is excited to contribute to this important nonprofit organization by partnering with The Birthday Party Project in Omaha. The company is the nation’s leading direct retailer of value-priced party supplies, arts and crafts, and toys.